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Agency : GREY Singapore
Client : Panadol GSK
Year : 2017
Role : Associate Creative Director

Toughies Global Campaign

Toughies Global Campaign

To kick the campaign off, we created a series of documentary films for each of our protagonists, following them as they work tirelessly, documenting the pains they go through for the causes they believe in.

During this campaign my role was to lead the overall art direction & design, creative conceptualization and visual story-telling for each short film.

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