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Location : Singapore
Role : Creative & Art Direction, Design Lead
Year : 2017

Location : Singapore
Role : Creative & Art Direction, Design Lead
Year : 2017

Hancai Branding & Product

Hancai Branding & Product

"What is Hancai - Singapore slang that typically denotes a smashing good time with your buddies. Whether it is a night of debauchery, or a drunken escapade, every 'Hancai' moment has its own story to tell." 

The overall project was to create a new brand identity, store design, merchandise and a set of graphic tees to establish the essence of the brand across Asia.

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